ABOUT THE BLISSFUL DOG

about the blissful dog

HAVE YOU SEEN THE MOVIE BEST IN SHOW?

Remember the couple with the Weimaraner? Yep, that was pretty much me during my time showing dogs. A gentle way to put it would be that I was FOCUSED, the truth is…I was OBSESSED!

For over twenty years I bred and showed Top Winning, Number One French Bulldogs.  As you know, show dogs have to look and feel great to garner top honors (and big fat ribbons) and French Bullodgs are notorious for having dry, crusty noses. Everything on the market at that time was full of petroleum by-products or didn't work. 

One day, way back in 2001, I was putting shea butter on my Minnesota winter ravaged legs and two of my French Bulldogs came to see what I was doing aka did I have food. Almost as if guided by the Ghost of Dog Noses Future, I dabbed some on their noses. Within days they had soft, smooth noses.

The light bulb went off, I shouted “Eureka!” I felt I had channeled Archimedes, Einstein and Edison… my dogs had smooth noses! This stuff worked!

I used up the rest of that shea butter on my own dogs and was hooked. I shared it with friends (yes, I actually had a few friends despite my aforementioned insanity at the dog shows). I played with the recipe, added a little this and that and after many requests I began selling it at dog shows.

Then, I created an online store, if I remember right that first incarnation of The Blissful Dog was "A" PayPal button that took me all day to configure and the store was probably built in Adobe GoLive (I told you it was a while ago).

THE BLISSFUL DOG WAS A BONA-FIDE BUSINESS!

Eventually, another light bulb flickered over my head and I realized there were other dogs with noses! Dry Noses! Noses that needed, no, DESERVED to experience NOSE BUTTER®! 

Pug, Boxer, Bulldog and Boston Terrier labels were next. More people requested labels with their beloved breed and before you knew it...there were over 100 dog breed labels. Crazy, I know!

Actually, the early version of The Blissful Dog was a bit more woo-woo than it is now. I sold dog astrology readings, crystal kits for the dogs and had more emotional components to the mix. Those first tins of NOSE BUTTER actually had a little crystal tucked into the bottom of the product. Thank goodness a smart friend told me I might want to NOT do that as a dog might somehow eat it. I dodged that crystal bullet!

PAW BUTTER, ELBOW BUTTER, BOO BOO BUTTER & RELAX Dog Aromatherapy were all added to the product line, to the relief and delight of dogs everywhere.

Fast forward through all the hard work, recipe tweaking and  business building stuff to today...

The Blissful Dog is now in hundreds of stores worldwide with more virtually every day. We look forward to making you and your customer's dog’s lives a bit more blissful.

our team

THE BLISSFUL DOG TEAM

The Blissful Dog Team is a hard-working, dog-loving, horse loving, Netflix binging crew. We love making each product individually and filling it with love, to share with your dogs.

 

ASHLEY HOFFMAN | OFFICE MANAGER | TRADE SHOW LIASON | EXCELLENT ORGANIZER

Ashley studied Agricultural Business at the University of Minnesota in Crookston, MN. Ashley is an avid horse rider and can be seen running down Hwy 32 chasing them when they get loose. Ashley is also the DIRECTOR of The Blissful Horses and you may see her at various horse expos.

TERI HOFFMAN | PRODUCT SPECIALIST | AMAZON CURATOR | COMMUNITY LIASON

Teri is keeper of the product recipes and organizer of all things. Plus, curator of all things Amazon related and community liaison. OK, that means she keeps us up to date on the happenings in Clearbrook, Mn and surrounding area. Yep, she is Ashley's mom and we can tell where Ashley got her organizational mojo!

MIKALA WODAREK | SOCIAL MEDIA LIASON

Mikala guides our social media with a deft touch. She keeps the worst of my NSFW stuff away from the public eye (even though I may think something is funny, doesn't everybody-shocking) and shares behind the scenes fun.